The 1ndividual Aesthetic is aiming to take his brand international via his spin on Paradise.
Keegan Simon, creator of the popular local casual clothing brand, told the Business Guardian that he is set to showcase his Paradise imprint in the upcoming Brooklyn Fashion Week.
That event begins on Friday and will run from October 14 to October 21.
“The Brooklyn Fashion Week was an opportunity I got when I went on a trade mission with FashionTT earlier this year in June,” he said.
“They loved my stuff and they wanted me to be a part of the show. Sent in my stuff again and I got confirmed. I am very, very grateful for the opportunity because this is the first international opportunity I’m getting. And when this happens, I think this will be a calling card for all the other future prospects I have. I want to go to Japan, Paris and New York Fashion Week (which last took place) in September. So I think this is an amazing opportunity but also I don’t want to say a stepping stone because it is the first of many steps.”
While the 1ndividual Aesthetic has grown in reputation in the T&T market and the Caribbean diaspora, Simon recognised that he would have to alter his format to appeal to a wider demographics.
Hence the Paradise line came into existence.
“I had to diffuse my brand, because it wouldn’t be connecting with the American or international audience if I was showing Trinidad-based stuff. We have a diaspora up there but it’s very niche in comparison to the larger products.
“So I have a subsection of my brand called Paradise. What Paradise means is very easily manageable for that that kind of market. So that’s warm colours, tie-dye to kind of mimic the ocean for example, and waves and lots of flowers. So that is what’s going to be shown there,” said Simon. Read More
1ndividual brings Paradise to Brooklyn. (n.d.). Www.guardian.co.tt. Retrieved October 16, 2023, from https://www.guardian.co.tt/business/1ndividual-brings-paradise-to-brooklyn-6.2.1824094.f7395ad213
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